Global presence - global promise
Digital brands instantly transcends borders both physical and metaphysical. By its very nature, the Internet has brought new imperatives to the discipline of brand development and branding. A successful brand on the Internet must deliver a unique and engaging interactive experience and be positioned for a global audience. Digital brands necessitate a new management approach to leverage the technological capacity of the digital "universe".
icon/port works with clients to create compelling web sites, and other digital user interfaces. We also create supporting online guidelines and other digital tools that can reduce costs while adding to brand momentum. The unique challenge is to incorporate the technological advantages while maintaining the consistent promise of the brand and its attributes.
