A powerful catalyst for business transformation
A company's most valuable and enduring asset is its brand. Strong brands attract superior talent, stimulate customer and employee loyalty and capture market share from competitors by influencing perception and behavior.
icon/port’s mission is clear: to help our clients realize the full value of their brands by making a distinctive brand promise in the marketplace, enforcing a unique, compelling image consistent with this promise at every point of touch.
A corporate identity is an articulation and visual expression of the company's vision and values alligned with the core business strategy and must steer all branding signals, from identity and web sites to signage, retail environments, advertising, and merchandise, etc.
At icon/port we work with clients to develop corporate identity programses and branding guidelines for both internal and external audiences. We make sure that the brand is in allgnment with the business strategy and develop branding signals to reinforce its presence in the marketplace.
