Persisting brand value
Brands can change the way we see the world. At best, they change our preferences and priorities. We experience this daily with the products and services we see and buy. We choose between tried-and-tested brands that have built-in equity and new or updated products that offer something different.
icon/port is dedicated to redefining the way people percept and experience brands. While a brand's package is often the primary vehicle for communicating to consumers, our work extends far beyond simply changing a name or a package design; it corners the identification of the right opportunity, owning a relevant idea and creating a memorable brand experience at every point of touch.
To break away from competition we help create, revitalize and harmonize brands in consumer product and service categories, including food and beverages, household goods, cosmetics and beauty aids, computer equipment, apparel, and more.
