Elucidating corporate intent
At icon/port we solve brand and branding challenges of most every kind, across industries and media. Some clients face a major business event. Others plan to introduce a new offering, enter a new channel or a new market. Some work to reorganize their business model, or strengthen perception among internal and external audiences; still others seek to define and elucidate brand value, or reestablish their distinct, relevant point of difference.
In whatever size or shape the challenge presents itself there is but one constant: successful brands speak to its designated audience with one voice. Consequently icon/port’s initial focus is to assist clients in the articulation of the core values driving the brand.
